Open to Business Operations and Head of Operations roles. Not attached to titles.

I build the operations
no one owns.

No playbook needed. Built and scaled across three companies.

Email Me View Resume LinkedIn

$3.3M+ in annual recurring partner revenue supported by operations built from scratch

3x headcount growth at a high-growth tech startup, supported by systems I built

190+ Hours saved using AI to create, queue, and schedule 900+ posts (12 min per post baseline)

"Greg is excellent at making progress and solving problems, even with uncertainty and unclear direction." Stacie H. | Director, Digital Transformation Center | UDRI

I don't wait for a playbook

When I join a team, I orient fast, find what's broken or missing, and start building, while keeping the people who have to live in these systems at the center of every decision.

Clarity First

Define success before building solutions.

Design for Adoption

Tools only work when people actually use them.

Bias for Momentum

Progress beats perfection.

Stay Lean

Don't spend money or add tools until you've outgrown what you have. Complexity is a cost.

Work That Shipped

The CallAutomate the recurring work instead of hiring around it, and keep a person approving anything before it's published or logged.

The ResultTwo agents running in production, handling recurring content and research work every week without manual oversight for the routine parts.

OverviewI built and run two production agents that operate on schedules and handle real business workflows: one plans, drafts, brand-edits, and publishes 5 social posts every Tuesday, pulling from a structured library of company messaging and practice guidelines, then routes each post into a colleague's review queue automatically. The other researches upcoming industry conferences for missing details like dates, deadlines, costs, and booth requirements, flags anything it can't verify instead of guessing, and only writes to our project tracker after I confirm the findings.

The CallTreat reliance on individual memory as the real risk to $3.3M in revenue, and centralise it before someone left.

The ResultA partnerships operation built from nothing that became the operational backbone for one of Minor League Baseball's best-attended franchises.

OverviewThe Dayton Dragons were managing $3.3M in annual partnership revenue the way a lot of teams manage things when they're moving fast, across inboxes, individual memory, and spreadsheets nobody else could follow. With 60+ accounts and cross-functional execution involved, there was no single place where any of it lived. Activation workflows didn't exist and delivery was held together by different individuals. I built the infrastructure from scratch to develop centralized systems, delivery workflows, partner communications, and the engine to run it all.

The CallTreat disappearing leads as a system problem, and give the whole team one shared definition, route and report.

The ResultA fully systematized GTM function built from zero, giving a 14-person team the operational foundation to execute without the administrative overhead.

OverviewLJB's new GTM team grew to 14 people with no operational foundation. Leads came in and disappeared. There was no shared definition of a qualified lead, no routing, no reporting, and no way to know what happened after a handoff. I built the whole system that included lifecycle stages, MQL criteria, contact management, segmentation, automated workflows, and real-time reporting in HubSpot.

The CallTurn the whole backlog of finished projects into a year of content in one pass, instead of writing posts one at a time.

The Result963 social posts and a full editorial calendar generated and queued in Monday.com, saving an estimated 190 hours of manual research, drafting, and tracking.

OverviewI extracted all projects from our website and put them in an excel table with all key information. Then I had the AI create three versions of each post (standard, core values, and storytelling). Lastly, I sent them straight to our Monday.com board with the draft and a post date based on the timeline I gave it.

The CallBuild the page outside HubSpot's builder and publish it through Design Manager, instead of accepting the template limits or paying a developer.

The ResultA fully custom landing page hosted in HubSpot, without a developer, without a third-party page builder, and without compromising on design.

OverviewHubSpot's native builder means fixed layouts, limited flexibility, and a finished product that rarely matches what marketing actually envisioned. Building the page with AI instead removed that ceiling and gave the team something cleaner, more polished, and fully on-brand.

AI as a Force Multiplier

AI is more than a surface level tool. It's part of how I design operations from the start, which is why it shows up at every layer, from daily problem-solving to production agents.

Layer 4 | Code

Building Agents

I build and run production agents that operate on schedules and handle real business workflows on their own. I also built this website entirely in Claude Code, from terminal to deployed site. See AI Agents for Operations for the full breakdown.

Layer 3 | Cowork

Automating Workflows

I use Cowork to run multi-step content and research workflows end-to-end, from raw source data to a finished, scheduled deliverable. See Content Operations at Scale for the full breakdown.

Layer 2 | Design

Designing & Building

Designed and built landing pages for LJB in Claude Design, handed them to Claude Code to finish, and deployed them live inside HubSpot. See Work That Shipped for the full breakdown.

Layer 1 | Chat

Everyday Problem-Solving

I use AI chat as a first step for fast troubleshooting and building step-by-step plans on new projects, while making sure I actually understand the process, not just outsourcing it. I also use it to build custom skills and plugins that extend what Claude can do for me.

What People Say

"The work he has done at the Dragons and for his corporate partners never goes unnoticed."

"I've had the pleasure of working with Greg for more than 6 years. He's a huge asset to our team in many ways. Greg is hardworking, dedicated, trustworthy, smart, honest, and detail oriented. He's incredibly humble and has a passion to serve others. The work he has done at the Dragons and for his corporate partners never goes unnoticed; he advocates for what he believes in and I admire that. I can't say enough about Greg! He's simply awesome."

Brandy G.

Executive Vice President & Assistant GM

Dayton Dragons Baseball Club

"Greg is excellent at making progress and solving problems, even with uncertainty and unclear direction."

"Greg is excellent at making progress and solving problems, even with uncertainty and unclear direction. He regularly comes to the table with new ideas or solutions. He has been an excellent and supportive teammate with a 'can-do' attitude, always looking to make something better at the end of the day."

Stacie H.

Director, Digital Transformation Center

University of Dayton Research Institute

"His ability to bring structure and clarity to any project is remarkable."

"Greg's ability to bring structure and clarity to any project is remarkable. He builds useful systems for actually getting things done, and then just executes consistently. And because he's deeply curious, he's always bringing new tools, ideas, and approaches to the table. On top of that, he's one of the most considerate (and kind) people I know. Always looking out for other folks, and more than happy to help in any way he can. Greg is a great person to work with and an even better friend."

Max Carone

RevOps Strategist

Lean Layer

"He has a well earned reputation for being the person you can go to with tough problems."

"Greg was the first person to help me settle into the company and it was such a gift. He has a well earned reputation for being the person you can go to with tough problems. You know he will deliver a well thought out, big picture solution while being precise about the details and impacts. His initiative, willingness to learn, and genuine desire to help have had huge impacts over the years that I have worked with him. Greg is an MVP addition to any team he supports, and I would highly recommend him to any organization."

Misty Kinsey

Proposal Manager

Reveal Technology

"The glue in keeping all key orgs understood of process and procedural updates."

"Greg worked smartly and efficiently to establish and implement business processes within the organization. Most of the time being the glue in keeping all key orgs understood of process and procedural updates. Greg was at his best when working on the go, critically thinking through how process needed to be viewed by all facets of the organization and more importantly, how the process was able to be utilized and adaptable to the changing environment. Greg is a wonderful asset to work with!"

Brad Gatchel

Division Recruiting Lead

MTSI

Certifications

HubSpot

Marketing Hub Certification
Sales Hub Certification
Revenue Operations Certification

Notion

Essentials Certification
Workflows Certification
Advanced Certification

Make

Foundation Certification

Why Your Team Needs a Generalist

Specialists deepen expertise. Generalists create the connective tissue between it.

For me, that's meant building operations across business, marketing, and revenue functions, and wherever else a growing team needed someone to own the system, not just a piece of it.

Let's talk.

If your team is growing faster than your systems and you're ready to fix that, I'd love to chat!

Email Me View Resume LinkedIn

I build the operations
no one owns.