I design operations
for growing teams

Giving your team the clarity,
consistency, and a roadmap to scale

$3.3M+ in recurring revenue supported by operations built from scratch

3x Ops-supported
headcount growth
at a high-growth
tech startup

30 Days to build v1 of marketing operations at LJB from zero

"Greg is excellent at making progress and solving problems, even with uncertainty and unclear direction." Stacie H. | Director, Digital Transformation Center | UDRI

I don't wait for a playbook

When I join a team, I orient fast, find what's broken or missing, and start building, while keeping the people who have to live in these systems at the center of every decision.

Clarity First

Define success before building solutions.

Simplify Relentlessly

Great systems reduce effort, not add to it.

Design for Adoption

Tools only work when people actually use them.

Bias for Momentum

Progress beats perfection.

Built to Evolve

Systems should scale with the team, not constrain it.

Stay Lean

Don't spend money or add tools until you've outgrown what you have. Complexity is a cost.

I Build...

Operating Infrastructure

Most growing teams are running on improvised systems. I replace the duct tape with a foundation that actually holds.

Processes That Stick

I don't hand over a process doc and disappear. I design workflows people use, then make sure they do.

Teams That Execute

I align the people side with the systems side so nothing falls between roles and nothing has to be managed twice.

Strategy That Ships

Strategy without an operating plan is just a slide deck. I build the bridge between the two.

Work That Shipped

HubSpot's native landing page builder puts a ceiling on what your brand can look like. Fixed layouts, limited flexibility, and a finished product that rarely matches what marketing actually envisioned. Building the page with AI instead of the native tool removed that ceiling and gave the team something cleaner, more polished, and fully on-brand. I used Claude to design and iterate, then Claude Code to finalize and produce clean HTML, published directly in HubSpot via Design Manager.

A fully custom landing page hosted in HubSpot, without a developer, without a third-party page builder, and without compromising on design.

LJB formed a new GTM team that grew to 14 people and no operational foundation. Leads came in and disappeared. There was no shared definition of a qualified lead, no routing, no reporting, and no way to know what happened after a handoff. I built the whole system that included lifecycle stages, MQL criteria, contact management, segmentation, automated workflows, and real-time reporting in HubSpot.

A fully systematized GTM function built from zero, giving a 14-person team the operational foundation to execute without the administrative overhead.

The Dayton Dragons were managing $3.3M in annual partnership revenue the way a lot of teams manage things when they're moving fast, across inboxes, individual memory, and spreadsheets nobody else could follow. With 60+ accounts and cross-functional execution involved, there was no single place where any of it lived. Activation workflows didn't exist and delivery was held together by different individuals. I built the infrastructure from scratch to develop centralized systems, delivery workflows, partner communications, and the engine to run it all.

A partnerships operation built from nothing that became the operational backbone for one of Minor League Baseball's best-attended franchises.

Certifications

Notion

Essentials Certification
Workflows Certification
Advanced Certification

Make

Foundation Certification

HubSpot

Marketing Hub Certification
Sales Hub Certification
Revenue Operations Certification

What People Say

"The work he has done at the Dragons and for his corporate partners never goes unnoticed."

"I've had the pleasure of working with Greg for more than 6 years. He's a huge asset to our team in many ways. Greg is hardworking, dedicated, trustworthy, smart, honest, and detail oriented. He's incredibly humble and has a passion to serve others. The work he has done at the Dragons and for his corporate partners never goes unnoticed; he advocates for what he believes in and I admire that. I can't say enough about Greg! He's simply awesome."

Brandy G.

Executive Vice President & Assistant GM

Dayton Dragons Baseball Club

"Greg is excellent at making progress and solving problems, even with uncertainty and unclear direction."

"Greg is excellent at making progress and solving problems, even with uncertainty and unclear direction. He regularly comes to the table with new ideas or solutions. He has been an excellent and supportive teammate with a 'can-do' attitude, always looking to make something better at the end of the day."

Stacie H.

Director, Digital Transformation Center

University of Dayton Research Institute

"His ability to bring structure and clarity to any project is remarkable."

"Greg's ability to bring structure and clarity to any project is remarkable. He builds useful systems for actually getting things done, and then just executes consistently. And because he's deeply curious, he's always bringing new tools, ideas, and approaches to the table. On top of that, he's one of the most considerate (and kind) people I know. Always looking out for other folks, and more than happy to help in any way he can. Greg is a great person to work with and an even better friend."

Max Carone

RevOps Strategist

Lean Layer

"He has a well earned reputation for being the person you can go to with tough problems."

"Greg was the first person to help me settle into the company and it was such a gift. He has a well earned reputation for being the person you can go to with tough problems. You know he will deliver a well thought out, big picture solution while being precise about the details and impacts. His initiative, willingness to learn, and genuine desire to help have had huge impacts over the years that I have worked with him. Greg is an MVP addition to any team he supports, and I would highly recommend him to any organization."

Misty Kinsey

Proposal Manager

Reveal Technology

"The glue in keeping all key orgs understood of process and procedural updates."

"Greg worked smartly and efficiently to establish and implement business processes within the organization. Most of the time being the glue in keeping all key orgs understood of process and procedural updates. Greg was at his best when working on the go, critically thinking through how process needed to be viewed by all facets of the organization and more importantly, how the process was able to be utilized and adaptable to the changing environment. Greg is a wonderful asset to work with!"

Brad Gatchel

Division Recruiting Lead

MTSI

Why Your Team Needs a Generalist

Most early-stage teams don't have an operations problem. They have a "no one owns this" problem.

Specialists deepen expertise. Generalists create the connective tissue between it.

Let's talk.

If your team is growing faster than your systems and you're ready to fix that, I'd like to hear about it.

View Resume LinkedIn ↗

I design operations
for growing teams

Giving your team the clarity,
consistency, and a roadmap to scale